Website Manager

New River United Soccer


We are here to provide you and your family with the best youth soccer experience possible! We are proud to bring you a group of highly accomplished coaches and administrators. Read the bios below to learn more about your club staff.


Technical Director

Phone: 202-531-0149

Jeff is currently an assistant coach for the Virginia Tech men’s soccer program. Before coming to Blacksburg, Kinney spent seven years as an assistant coach at American University.

A 2003 graduate of American, Coach Kinney has been involved with top-level youth soccer in the Washington, D.C. metropolitan area for the past seven years. His club teams have won numerous national tournaments and have been consistently ranked in the top-10 in the country.

He has worked with the Olympic Development Program Region I staff as well as the D.C. United Youth Development Program. He held the position of Director of Coaching for RFC, formerly known as the Reston Football Club, a nationally prominent club before coaching with D.C. United’s U18 Academy, leading the team to the USSF Academy championship game in his first year.


Matt Gwilliam

Director of Coaching
Phone: 540-641-0243

No stranger to the the New River Valley, Gwilliam previously coached for the club from 2008-2011 working with the high school aged girls, while an assistant coach with the women’s program at Virginia Tech.  Gwilliam brings experience in both the college and the club soccer scenes having been a coach both in club and in division 1 programs for over 10 years. 

After serving as an assistant coach at Virginia Tech, Gwilliam moved to Philadelphia to be become the Temple University women’s soccer head coach.  He later moved with his family to Colorado to become the assistant coach at Colorado College.  While at Colorado College, Gwilliam was the director of goalkeeping for Pride Soccer Club as well as coached the ’99 Predator and ’00 Copa boys teams.  He has been involved with clubs everywhere he has been.

“We feel very fortunate to have someone of Matt’s caliber join our staff,” Executive Director Jeff Kinney said.  “His coaching credentials speak for themselves, but for us his teaching background is what made Matt the right hire.  We were looking for someone of high character to come in and work with both our players and coaches with a teaching skillset, and Matt fit that description perfectly.  We are looking forward to getting him on the field working with everyone as soon as possible.”

Gwilliam will be focusing on the travel side of the club, working directly with each coach, manager and player.  Please join us in welcoming Matt Gwilliam back to the club.


Riley Butler

Asst. Director of Coaching
Director of Academy
Director of Rec
Website Manager
Phone: 904.563.3385

The Jacksonville, FL native ventures out of his hometown for the first time in his young soccer career and comes to New River United from the Jacksonville FC where he was the head coach of the U17 Premier Boys as well as the U13 and U14 Premier Girls’ squads. In addition to his club coaching experience, Butler has been the assistant boys coach at Episcopal School of Jacksonville (2012-2014) and Fletcher High School (2008-12).
Following his collegiate career (2005-09) at Jacksonville University, Butler played three seasons for Jacksonville United and helped the squad to a NPSL National Championship in 2010. A Division I Scholar-Athlete at JU, he played an integral part in the Dolphins’ 2007 regular season Atlantic Sun Championship and JU’s 2008 A-Sun conference tournament title and second round appearance in that season’s NCAA College Cup. Butler is also currently an assistant coach for the Radford University Men's Soccer program.


Executive Assistant

Phone: 540-381-0066

Paula Williams, a long-time Blacksburg resident, serves as the NRU’s executive assistant.  She has been involved with the club since 1995 and has seen her two sons play from their kindergarten days through high school. Her duties are office manager and club administrator.  Paula also holds the same positions at Christ Episcopal Church in Blacksburg.

Paula is a graduate of LSU where she was a 4 year letterman and All-SEC gymnast.  She is currently a United States Tennis Association and Intercollegiate Tennis official.  She has two sons, Jeremy, a former Virginia Tech soccer player and currently graduate assistant to Florida State women’s soccer program, and Mitchell who plays soccer at Southern Illinois University at Edwardsville.  She and her husband Jay live in Blacksburg.

Contact Us

New River United

2890 N. Franklin St. Suite D 
Christiansburg, Virginia 24073

Email Us:
Phone : 540-381-0066
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